Explore Tone Studio's team, our design inspirations, and impactful projects in fundraising, branding, and digital publications.

Tone Studio - A Symphony of Design | People, Inspiration & Craft

Announcing the 2025 Tone-y Awards winner

Tone Studio’s founder returns to UTS to lecture

Tone Studio proud to launch its new copywriting department

Tone Studio celebrates 10 years of design for a better world

2024 Tone-y Award winner announced

Tone Studio a finalist at the 2024 FIA Awards in Brisbane

Explore our process and journey into our rainforest-inspired creative, where fireflies reveal a vibrant celebration recognising dedicated fundraisers.

Celebrating the bright lights of fundraising: Tone’s 2025 FIA End of Year creative.

Celebrating the bright lights in fundraising

Tone brings together creatives who choose to use their skills for good, for clients with a mission to make the world a better place.

Design for a better world: Vanessa McCarthy reflects on her journey

Design for a better world

Lucia Galanti

Sean McCarthy

Learn how Vanessa leads with care transforming her studio in an ethical, design-led studio and her diverse team of stellar design professionals 

Learn how Vanessa founded Tone with a powerful vision following her childhood dreams

Vanessa McCarthy

Meet Meg! A designer driven by a strong sense of purpose who brings care and creativity to every Tone project – using design to do good.

Meg Sitton is a Tone Studio Designer who combines deep empathy with good design.

Meghan Sitton

Meet Ella! A member of the Tone Studio team, she’s a visual comms expert with a passion for meaningful, life-changing design.

Ella Randall is a Tone Studio Designer who loves doing work that keeps her curious.

Ella Randall

Meet Fi! A wordsmith with a passion for good causes, she brings experience in not-for-profit comms, copywriting, and digital to her work at Tone.

Fi Crowson is Tone Studio’s Comms Lead and believes words have power.

Fiona Crowson

Meet Jen! A creative problem-solver who leads projects with courage and heart, she elevates good design for every Tone client.

Jen Yani is a Creative Lead at Tone Studio who believes design is all about connection.

Jen Yani

Meet Tabitha! Leading the charge on copywriting and Tone of Voice for Tone clients, she offers 2 decades of experience in the not-for-profit space.

Tabitha Evelyn is Tone Studio’s Lead Copywriter and a creative writer for a cause.

Tabitha Evelyn

Discover Tone Studio's 2-step strategy that elevated NeuRA's digital presence, converting high quality leads into supporters for vital brain research

Unlocking digital success: Tone Studio's 2-step campaign boosts NeuRA's lead generation

Unlocking digital success: Tone Studio’s standout 2-step strategy for NeuRA

Tone’s rebrand and website redesign for SisterWorks has transformed the website experience to one that is lightning fast and intuitive to navigate.

Tone Studio crafts new brand and website for SisterWorks charity

SisterWorks

Explore our latest design, a vibrant celebration of nature and color crafted through a collaborative effort by our talented team. 

Tone Studio's 2023 wrapping paper was inspired by the theme of growth

Handmade with love

Drawing on his extensive experience in commercial construction and project management, Sean has driven Tone’s transformation

Learn how Sean uses his unique set of skills to manage complex strategic projects

Step into the powerful and thought-provoking world of the World Press Photo Exhibition. Explore the significance of photojournalism.

World Press Photo Exhibition: A Captivating Journey Through Global Realities

Tone Day Out: World Press Photo Exhibition 2022

Learn how like so many of our team members, AD followed his heart to an organisation built on values that are a perfect fit to his own 

Meet AD, our genius developer with a deep passion for coding

AD Amorim

Get to know Coco, an experienced executive assistant with a background in the fast-paced construction industry, maintaining our day-to-day.

Meet Coco: The Cool-Headed Executive Assistant Who Keeps Things Running Smoothly

Coco McCarthy

Discover how creative decisions can impact the success of your direct mail fundraising campaigns. Explore real-life examples.

Overcoming Creative Barriers in Direct Mail Fundraising: Insights and Success Stories

Fundraising Creative That Goes Beyond Tactics

Meet Andrew, a talented graphic design specialist who found his calling in motion graphics and a desire to create positive change.

Meet Andrew: Motion Graphics Specialist with a Passion for Purpose-Driven Design

Andrew Levancini

 Discover why regularly updating and reviewing your brand guidelines is crucial for maintaining brand consistency and empowering your team

 The Importance of Updating and Reviewing Brand Guidelines: Ensuring Consistency

Brand? What Brand?

Meet Jackie, our Senior Designer crafting powerful campaigns for a better world. Passionate about causes and a book lover.

Jackie: Senior Designer Crafting Purposeful Fundraising Campaigns

Jackie Ngo

Discover why developing your brand before building your website is crucial. Learn how brand assets shape website design.

The Importance of Branding Before Website Development | Tone Studio

Before you embark on your next website project – read this!

Explore the significance of reading books in a world dominated by screens. Discover the curated knowledge, the marriage of copy and design.

Rediscovering the Joy of Reading: Why Books Matter in the Digital Age

Be bookish –  a new habit

Get to know Keisha, the creative force behind our design studio, who fearlessly pushes the boundaries of graphic design.

Meet Keisha: A Fearless Graphic Designer with a Passion for Purpose

Keisha Jayaratne

 Explore the creative journey of incorporating Milton Glaser's "Baby Teeth" typeface into the logo design for Shopfront Arts Co-op.

The Inspiring Influence of Milton Glaser's Typeface in Designing Shopfront Arts Co-op Lo

An ode to Baby Teeth

Emma always dreamed of becoming an artist. While pursuing her ambitions through a fine arts degree, she also discovered a talent for graphic design

Meet Tone Staff Emma and read her story in the charity sector

Emma Weis

Top tips for digital creative

Tone Day In: Street Gang – How we got to Sesame Street

Unleash brand power: Michael Bierut's insights on logos, symbols, and meaningful identities for effective communication strategies

The Power of Branding: Building Meaning and Visibility Over Time

The hidden ingredient in any branding project

With experience ranging from branding major events to designing magazines, Mon is an extremely versatile designer but her passion is digital design

Meet our Senior Designer Mon and learn about her drive and passions.

Mon Dorbecker Del Rio

Discover techniques to develop digital creative that moves donors to action. Learn how to communicate and connect on a human level via digital top tip

Captivating Donors: Top Tips for Compelling Digital Creative

Explore Bo's inspiring journey, from print management to purposeful design for not-for-profits. Witness her creative approach to fundraising

Bo's Journey: From Print to Purposeful Design for Not-for-Profits

Bo Tam

Unlocking Sesame Street's creative journey: Discover the impact of a revolutionary children's show, diverse casting, and inspiring social change.

The Power of Inspiration: Lessons from Sesame Street and the Creative Journey

Discover how Tone generated their creative approach to the FIA end of Year celebration. Discover the role of AI and how it can assist in designs

FIA End of Year Creative wild, wild west Tone employs imagination and AI

Heading to the wild, wild west for the FIA End of Year creative

At Tone Studio, we craft campaign Key Visuals to create powerful and impactful campaigns in the not-for-profit and for purpose space in Australia.