Drawing on his extensive experience leading high performance teams in the commercial building and construction industry, Sean has driven Tone’s transformation from a boutique design agency into a thriving, professional studio with a pioneering approach to client relationships.  

“It’s taken courage to bring new ideas into this industry and build an enhanced service and delivery model that removes the need for ‘traditional’ account management. But we believe our clients will always see much better outcomes when they get to work directly with creatives. So we’ve put a lot of time into building effective, professional systems to support those direct relationships, and training our designers to work effectively with clients.” 

Sean also plays a critical role in shaping the company’s value-driven culture. 

“One of the most important things I learned from the construction industry was that you have to surround yourself with great people to achieve great results. We employ professional designers who naturally care about the quality of their work – but we also look for something more.  

We’ve built Tone around a system of shared values and integrity, and we’ve found that care is contagious. When you care about your colleagues, your clients, and the impact of your work, it really does set the tone for how people turn up every day and the culture within the studio – always for the better.” 

“I firmly believe that the more you support others, the more successful you will be. That’s the culture we’ve set out to build at Tone. You can’t change the world alone – working as part of skilled creative team is exciting, you can achieve more, find better solutions, and make a much bigger impact.”