Hi, I’m AD
TECHNICAL LEAD
A genius developer with “a passion for code”, AD transforms beautiful designs into powerful, high-converting websites that captivate audiences and bring causes to life. From concept to launch, he works closely with clients and designers to find or create seamless technical solutions.
AD began his career teaching programming languages at a Brazilian university. He never imagined he’d find himself working with an ethical design studio on the other side of the world.
But like so many of our team members, AD followed his heart. First into the fast-paced, challenging world of software engineering – and then to an organisation built on values that are a perfect fit for his own. Thoughtful and collaborative, with “a heart that goes deep” for people facing crisis, AD brings sensitivity and passion, as well as technical brilliance, to every project he works on.
Despite his cutting-edge knowledge of emerging technology, AD always keeps our clients’ needs front of mind:
“I think it’s second nature for people who work with technology to be curious about what’s available out there. But care always has to come before innovation. New things are popping up every minute – but we always need to be sure that what we use is effective and reliable, and that our clients will be comfortable with using it.”
When not at work, you’ll find AD breaking the ‘tech nerd’ stereotype, riding his bike and enjoying the fresh air.
“What I like most about Tone is the kind of work we do. It’s all about the value we can add, the difference we can make. And for me, it’s about fulfilment, not just doing a job to earn money. If we can help even one person through each project, that’s more valuable to me than anything.”
Hi, I’m AD
A genius developer with “a passion for code”, AD transforms beautiful designs into powerful, high-converting websites that captivate audiences and bring causes to life. From concept to launch, he works closely with clients and designers to find or create seamless technical solutions.
AD began his career teaching programming languages at a Brazilian university. He never imagined he’d find himself working with an ethical design studio on the other side of the world.
But like so many of our team members, AD followed his heart. First into the fast-paced, challenging world of software engineering – and then to an organisation built on values that are a perfect fit for his own. Thoughtful and collaborative, with “a heart that goes deep” for people facing crisis, AD brings sensitivity and passion, as well as technical brilliance, to every project he works on.
Despite his cutting-edge knowledge of emerging technology, AD always keeps our clients’ needs front of mind:
“I think it’s second nature for people who work with technology to be curious about what’s available out there. But care always has to come before innovation. New things are popping up every minute – but we always need to be sure that what we use is effective and reliable, and that our clients will be comfortable with using it.”
When not at work, you’ll find AD breaking the ‘tech nerd’ stereotype, riding his bike and enjoying the fresh air.
“What I like most about Tone is the kind of work we do. It’s all about the value we can add, the difference we can make. And for me, it’s about fulfilment, not just doing a job to earn money. If we can help even one person through each project, that’s more valuable to me than anything.”
TECHNICAL LEAD