Connection and community

Wayside’s winter appeal focused on sharing positive messaging and uplifting imagery to reiterate Wayside Chapel’s mission and values.

Wayside’s goal for this appeal was to show how they were able to support their community love and consistency in the ‘stop-start’ world of COVID-19. They also wanted to emphasise their immense gratitude to donors – and show the life-changing impact of that ongoing support for an ever-growing number of people.

Throughout the appeal we featured unique artworks created by Wayside staff member and artist, Aunty Nancy, to reflect the Aboriginal heritage of case study Allan and his strong connection to the arts. This provided an opportunity to speak about important Wayside programs, such as their newly relaunched Aboriginal Cultural Centre.

Wayside’s Christmas appeal achieved more than the targeted income and generated 28 new regular givers.