Wayside Chapel Winter Appeal

Connection and community

Wayside’s winter appeal focused on sharing positive messaging and uplifting imagery to reiterate Wayside Chapel’s mission and values.

Wayside’s goal for this appeal was to show how they were able to support their community love and consistency in the ‘stop-start’ world of COVID-19. They also wanted to emphasise their immense gratitude to donors – and show the life-changing impact of that ongoing support for an ever-growing number of people.

Throughout the appeal we featured unique artworks created by Wayside staff member and artist, Aunty Nancy, to reflect the Aboriginal heritage of case study Allan and his strong connection to the arts. This provided an opportunity to speak about important Wayside programs, such as their newly relaunched Aboriginal Cultural Centre.

Wayside’s Christmas appeal achieved more than the targeted income and generated 28 new regular givers.

Wayside Chapel
Concept Development
Graphic Design

Tone and Change&Co collaborate closely at all times, meshing our skills and offering a seamless service that will meet the specific needs of each of your campaigns and initiatives.

We work closely together to bring your stories to life across a variety of channels for the best results, tapping into:

  • Deep sector experience in providing fundraising strategy and helping you build your fundraising program and improve your fundraising results.

  • Direct access to senior creatives who specialise in fundraising and care about your cause.

  • Digital creative and website design by one of the best in the business.

  • A robust project management solution led by an experienced Project Manager with Masters-level qualifications.

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