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Amnesty International Australia End of Year Appeal

On the front line

Amnesty International challenge injustice wherever it happens, and stand for equality, freedom, and justice.

At a time when devastating bushfires were raging across eastern Australia – and simultaneously through the Amazon – Amnesty International Australia asked us to reframe donors’ understanding of the climate emergency by illustrating its devastating impact on human rights.

We achieved this by sharing the inspiring story of environmental human rights defenders who are risking everything – their homes, their livelihoods and even their lives – to protect our planet and all who live on it from government corruption and corporate greed.

In addition to emotional and rational elements, the pack included an action card and low-cost premium to lift response rates.

Amnesty International Australia
Concept Development
Graphic Design

Tone and Change&Co collaborate closely at all times, meshing our skills and offering a seamless service that will meet the specific needs of each of your campaigns and initiatives.

We work closely together to bring your stories to life across a variety of channels for the best results, tapping into:

  • Deep sector experience in providing fundraising strategy and helping you build your fundraising program and improve your fundraising results.

  • Direct access to senior creatives who specialise in fundraising and care about your cause.

  • Digital creative and website design by one of the best in the business.

  • A robust project management solution led by an experienced Project Manager with Masters-level qualifications.

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