ChildFund Australia’s Sponsorship Program Greeting Cards

Send a Smile

The goal of this untied campaign was to strengthen the relationship between sponsors and the children they support, to help keep sponsors interested and less likely to cancel their regular gifts. ChildFund also wanted to engage with their supporters in a fun new way to strengthen their relationship with the organisation.

Our concept for this campaign used strong visual language and iconic Australian animals to form a connection that crossed language barriers and brought smiles to the faces of both donors and recipients.

The most challenging aspect of the brief was to design a low-cost gift that would appeal to both boys and girls in a wide-ranging age group (5–14) – which we achieved with a special paper bracelet that donors could personalise with a message to their sponsored child.

ChildFund Australia
Concept Development
Graphic Design

Tone and Change&Co collaborate closely at all times, meshing our skills and offering a seamless service that will meet the specific needs of each of your campaigns and initiatives.

We work closely together to bring your stories to life across a variety of channels for the best results, tapping into:

  • Deep sector experience in providing fundraising strategy and helping you build your fundraising program and improve your fundraising results.

  • Direct access to senior creatives who specialise in fundraising and care about your cause.

  • Digital creative and website design by one of the best in the business.

  • A robust project management solution led by an experienced Project Manager with Masters-level qualifications.

Get in touch
© Tone Studio Pty Ltd & Change&Co