Amnesty International Australia Bequest Appeal

Our first and last wish

The team at Amnesty International Australia were absolutely clear when they asked us to create their Bequest Appeal pack. They wanted to grab supporters’ attention with a look and feel that was on brand but totally different from any of their other collateral.

Above all, our goal was to inspire, leaving donors feeling hopeful, positive – and determined to make a lasting difference.

Inspired by a quote from the case study, Atena Daemi, we urged donors to make human rights for all their ‘first and last’ wish. Throughout the pack, we balanced the urgency of the cause – ensuring that injustice will NEVER go unchallenged – with evidence of the powerful impact donors have through their support.

Amnesty International Australia
Concept Development
Graphic Design

Change & Co and Tone responded to our brief with creativity and genuine care in telling the very personal stories of the incredible human rights defenders featured in the pack. Comprehensive concept presentations, strong familiarity with brand guidelines, language and tone made for smooth creative collaboration and a successful end product that met our KPIs for new confirmed bequest supporters.

Naomi Vaughan, Legacy Specialist,

Tone and Change&Co collaborate closely at all times, meshing our skills and offering a seamless service that will meet the specific needs of each of your campaigns and initiatives.

We work closely together to bring your stories to life across a variety of channels for the best results, tapping into:

  • Deep sector experience in providing fundraising strategy and helping you build your fundraising program and improve your fundraising results.

  • Direct access to senior creatives who specialise in fundraising and care about your cause.

  • Digital creative and website design by one of the best in the business.

  • A robust project management solution led by an experienced Project Manager with Masters-level qualifications.

Get in touch
© Tone Studio Pty Ltd & Change&Co