Cure Brain Cancer Tax Appeal

Hope at last

The campaign needed to communicate urgent, ‘not-a-second-to-waste’ need, complex science, and a vivid, exciting message of hope.

The biggest news EVER for Australians impacted by a devastating brain cancer deserved a powerful, moving campaign that donors would love.

We achieved this via a series of dynamic social media assets, best-practice fundraising email communications, and a customised landing page.

From this five-wave digital tax appeal, the average email open rate was 36.69%. On social platforms, the campaign reached 390,000 people, of whom 169,800 engaged with the campaign. Through this exciting digital campaign, Cure Brain Cancer received an average gift of $286.10 and exceeded its target appeal income by 8%.

Cure Brain Cancer Foundation
Concept Development
Graphic Design
Digital Advertising
EDM Design

Change & Co and Tone came highly recommended by someone I knew and trusted, so I knew they would be good. However, I was completely blown away by their ability not only to quickly understand our cause but to communicate with a wonderful combination of need, warmth, empathy and emotion. Small wonder then that our Tax Appeal was outstanding, experiencing a 300% growth year-on-year.

Sani Dowa, Director of Philanthropy, Engagement & Culture,

Tone and Change&Co collaborate closely at all times, meshing our skills and offering a seamless service that will meet the specific needs of each of your campaigns and initiatives.

We work closely together to bring your stories to life across a variety of channels for the best results, tapping into:

  • Deep sector experience in providing fundraising strategy and helping you build your fundraising program and improve your fundraising results.

  • Direct access to senior creatives who specialise in fundraising and care about your cause.

  • Digital creative and website design by one of the best in the business.

  • A robust project management solution led by an experienced Project Manager with Masters-level qualifications.

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