LifeFlight Australia Roma Capital Appeal

Be a local legend

LifeFlight’s deep connection with the communities they serve is something truly special – so it was the obvious inspiration for this appeal to raise funds for a new aeromedical base in Queensland’s Maranoa region.

Using direct mail and digital, this integrated two-wave campaign sought to showcase LifeFlight’s strong grassroots community support. The goal was to build a strong, engaged group of local Maranoa supporters to get behind the initiative and kickstart a long-term capital campaign so LifeFlight can deliver life-saving aeromedical and rescue services to people across the region.

The custom-built helicopter base was opened 15 months later, with LifeFlight’s community having contributed $2.3 million in donations.

LifeFlight Australia
Concept Development
Graphic Design
Digital Advertising
EDM Design
Audio & Sound Overlay

Tone and Change&Co collaborate closely at all times, meshing our skills and offering a seamless service that will meet the specific needs of each of your campaigns and initiatives.

We work closely together to bring your stories to life across a variety of channels for the best results, tapping into:

  • Deep sector experience in providing fundraising strategy and helping you build your fundraising program and improve your fundraising results.

  • Direct access to senior creatives who specialise in fundraising and care about your cause.

  • Digital creative and website design by one of the best in the business.

  • A robust project management solution led by an experienced Project Manager with Masters-level qualifications.

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