Be a local legend

LifeFlight’s deep connection with the communities they serve is something truly special – so it was the obvious inspiration for this appeal to raise funds for a new aeromedical base in Queensland’s Maranoa region.

Using direct mail and digital, this integrated two-wave campaign sought to showcase LifeFlight’s strong grassroots community support. The goal was to build a strong, engaged group of local Maranoa supporters to get behind the initiative and kickstart a long-term capital campaign so LifeFlight can deliver life-saving aeromedical and rescue services to people across the region.

The custom-built helicopter base was opened 15 months later, with LifeFlight’s community having contributed $2.3 million in donations.