Black Dog Institute Supporter Magazine


Black Dog Institute wanted a flagship publication that donors would want to keep and refer to again and again. We brought their vision to life with Illuminate - a beautiful magazine filled with powerful stories, exciting research updates, and valuable tools to aid mental wellbeing.

With content drawn from all aspects of the organisation, the magazine has become a versatile engagement tool used by Black Dog Institute’s fundraising and marketing teams to showcase their ground-breaking work in the mental health space. With its high-quality design and production values and strongly donor-focused messaging, it is also a highly effective piece of donor care collateral.

Black Dog Institute has secured more than 2,000 leads through social engagement with Illuminate since its launch. 

Black Dog Institute
Concept Development
Graphic Design

Tone and Change&Co always make sure our DM campaigns are delivered on time and on brief. Tone expertly enhances our appeals and newsletters to engage our diverse audiences whilst working within our brand guidelines. And Change&Co’s copywriters effortlessly capture the different voices of our researchers, lived experience advisors and executive leadership team. Both teams are great to work with, are supportive and easy to communicate with.

Kitty Reddington, Donor Development Coordinator,

Tone and Change&Co collaborate closely at all times, meshing our skills and offering a seamless service that will meet the specific needs of each of your campaigns and initiatives.

We work closely together to bring your stories to life across a variety of channels for the best results, tapping into:

  • Deep sector experience in providing fundraising strategy and helping you build your fundraising program and improve your fundraising results.

  • Direct access to senior creatives who specialise in fundraising and care about your cause.

  • Digital creative and website design by one of the best in the business.

  • A robust project management solution led by an experienced Project Manager with Masters-level qualifications.

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