WWF-Australia tasked us to create a series of onboarding materials, including engaging booklets to be included in their new ‘Regenerate Australia’ welcome packs. Whether acquired through their iconic adoption program, regular giving, or single cash gift, we created visually compelling content for 10 different species to match donor interest.

These ranged from uniquely Australian animals which we all love but are at risk of losing (such as koalas and platypus), to majestic animals overseas threatened by extinction (such as tigers and snow leopards).

To enhance the welcome journey, we also designed a highly personalised and strategic EDM journey to keep these new donors engaged and interested. Depending on which animal or issue they engaged with, the donor will receive a 5-part EDM series to learn more about the threatened species, and how they are making an impact alongside WWF-Australia.