Impact Philanthropy Initiative
ACRF Accelerate is a fundraising initiative to advance cancer research. The program is a unique philanthropic opportunity for donors to evaluate and contribute towards promising cancer research projects.
Our brief was to evolve the existing publication, embracing a modern, minimalist style of design that feels sophisticated, while still remaining meaningful and accessible for the target audiences. From the development of custom iconography to the layered photo-montages throughout the publication, we used design to support the overall experience and create a sense of exclusivity, value, intrigue and opportunity.
The resulting publication was a celebration of research that connected generous donors, (who want to solve the problem of cancer), with projects that have the ability to do just that.
Since we started working with Tone we are constantly receiving comments about the creativity and quality of our work. From creative campaigns, fundraising appeals, brand work and complex design work – Tone always deliver on time, within our budget and with a smile. We don’t know what we would have done without them this year.
