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Beach Champions

Surf Life Saving Western Australia required a refreshed name and new sub-brand for their existing regular giving product. They wanted to inspire their community to protect the Aussie way of life – going to beach and feeling safe.

Most importantly, they wanted regular givers to feel proud. Surf lifesavers are often seen as heroes and champions. They are – yet so are regular givers. It’s their incredible generosity that makes volunteer surf lifesaving work possible. The identity built a sense of pride in being part of a special community of amazing people going above and beyond to protect the West Aussie way of life.

The launch of the campaign saw the number of existing regular donors double.

CLIENT
Surf Life Saving Western Australia
CREATIVE
Concept Development
Branding
Naming
Graphic Design
COPYWRITING
Change & Co
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Tone has now become a permanent addition to our team. Everything they produce for us never disappoints. My favourite project we’ve worked on together has been the rebranding of our monthly donor Beach Champions program.

Tone developed a cohesive brand that said everything we didn’t know we wanted to say to our donors.

We were so proud to welcome our newest Beach Champions, thanks to Tone’s amazing input.

ELLAINE HISLOP, FUNDRAISING AND PHILANTHROPY SUPERVISOR
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