Amnesty International Australia End of Year Appeal
On the front line
Amnesty International challenge injustice wherever it happens, and stand for equality, freedom, and justice.
At a time when devastating bushfires were raging across eastern Australia – and simultaneously through the Amazon – Amnesty International Australia asked us to reframe donors’ understanding of the climate emergency by illustrating its devastating impact on human rights.
We achieved this by sharing the inspiring story of environmental human rights defenders who are risking everything – their homes, their livelihoods and even their lives – to protect our planet and all who live on it from government corruption and corporate greed.
In addition to emotional and rational elements, the pack included an action card and low-cost premium to lift response rates.