Fred Hollows 2021 Tax Appeal
The Fred Hollows Foundation works in more than 25 countries and has restored sight to over two and a half million people worldwide. They help train and empower local eye doctors, nurses, and health workers to create a sustainable system of care in the communities that need it most. The work they do has a very clear purpose: to make sure everyone, whether they’re rich or poor, has access to high quality, affordable eye health.
For the 2021 Tax Appeal, we shone a spotlight on the tragedy of childhood blindness. We told the story of Nicholas and Grace, a mother and son who were both blind. Across the multi-wave appeal, we illustrated Grace’s valiant efforts to help her son. We gave Australian donors a wonderful offer: to transform two lives with a single act of their own grace. As Fred used to say, “I’m an optimist, always, that the world can be a better place.”