What could be more authentically Aussie than having a cuppa to show how much you care? When Dementia Australia sought our help to create a fundraising event that was accessible and dementia-friendly, we centred our ideation on capturing the warmth, community, and support inherent in this cherished tradition.

Now in its third year, Cuppa Time has doubled in size, becoming a much-anticipated annual event in the competitive peer-to-peer landscape.

The website was an essential part of the brand’s design, needing to look fresh, vibrant and fun to stand out. It was supported by unique visual elements and a fundraising toolkit of essentials including invitations, posters, even delicious recipes. This made it easy for participants to host warm and welcoming gatherings anywhere from kitchens to offices, aged care facilities to online, and turn a simple cuppa into a powerful act of support for the half a million Aussies affected by dementia.