Jenny Leong is the State Member for the Electorate of Newtown in the New South Wales Legislative Assembly. As one of the most vibrant, progressive areas of the country, the Newtown community has the opportunity to change the agenda – and build the kind of change that lasts.

Our objective was to raise awareness for the state based issues of Climate Change, Housing and Transport. In order to connect at a hyper local level, we created custom content from Jenny’s local electorate of Newtown.

The campaign had multiple touchpoints to connect with audiences across web, social and print, to encourage sign ups to the e-petitions on Jenny’s website.