please update alt text

COVID-19 Response

When the COVID-19 pandemic hit in early 2020, Médecins Sans Frontières’ global presence meant they were best placed to respond quickly. In order to do this, they needed to raise much needed funds. Our approach was to highlight the urgency of the crisis that MSF – and the world – were facing. Put simply, MSF were in a race against time to save lives. And they needed help.

The creative for this digital campaign heightened this feeling of emergency. The pared back monochromatic colour palette illustrates the action of MSF Field Workers on the frontlines. A haunting score accompanied the videos to further enhance this sense of impending doom if action wasn’t taken quickly.

Due to changing policies on social media platforms at the time, one of the challenges of the campaign was that we could not explicitly reference COVID-19 or coronavirus in the copy of the ads. To resolve this, we used animation to visually reference this topical issue.

Médecins Sans Frontières Australia
Concept Development
Graphic Design
Digital Advertising
Audio & Sound Overlay

The concepts Tone present are consistently fresh and innovative, whilst still adhering to our brand/campaign’s core message. The quality of designs produced is always exceptionally high.

  • Tone Studio Pty Ltd provides

  • expert graphic design services

  • to organisations, businesses and

  • Australian Government departments

  • that want to do good.

  • Strategy & Concept Development

  • Branding & Visual Identities

  • Graphic Design

  • Book & Publication Design

  • Website Design & Development

  • Digital & Press Advertising

  • Sales & Marketing Collateral

  • Fundraising Campaigns & Appeals

  • Project Management

  • Packaging

  • Photo shoots & film production

  • Signage

© Tone Studio 2014–2024
Follow us on