Recognising the value of an integrated, multi-channel approach with consistent design and messaging across all touchpoints, ACRF engaged Tone to craft a Christmas Appeal that spanned from direct mail to digital. This holistic, multi-channel approach helped the appeal to achieve a strong income, tripling ACRF’s matched giving day income target!

We developed a Christmas Appeal concept that captured the sparkling personality of their little case study, Frankie – whilst also showcasing their pioneering research in a new and even more engaging way. Throughout the pack, we emphasised that every single person diagnosed with cancer is as precious as Frankie is to her mum and dad, showing the vital human impact of every research development. For their valuable mid-donor segment, ACRF asked us to help them build stronger relationships. We responded with a highly informative, personalised approach, to draw the audience in deeper and demonstrate ACRF’s gratitude for their support.

As fundraising communications specialists, we used cutting-edge design and compelling storytelling to produce digital content that not only engaged audiences of existing and potential donors – but converted to clickthrough’s and donations. Our custom landing page design and visual EDM journey brought Frankie’s story to life in an engaging way that was unique to the digital landscape.