UNICEF believe that every child, no matter where they are or what their circumstances – should have safety, life-saving nutrition and a chance to thrive.

The 2020 Inspired Gifts campaign creative provided a strong focus on UNICEF’s unique approach of “fearless delivery” to deliver the ultimate Christmas present – the gift of hope to children in need.

The printed catalogue had multiple access points into each page for readers to dip in and out, access stories, and smile. The design was playful and fun – and showed how tangible gifts can make a real difference for children across the world. The catalogue revenue was 32% over target, proving warmth and humour can absolutely work in the right context.

The accompanying digital creative used animation and a festive score to add personality and a sense of fun, with reindeer and glitter popping into the screen.