The Wilderness Society exists to transform Australia into a society that protects, respects and connects with the natural world that sustains us.

Our campaign on the deforestation of Ash trees in Victoria used the compelling first-hand testimony of Matt Tomkins, a wildlife photographer and passionate volunteer for The Wilderness Society. The multi-wave appeal took supporters on a journey to remind them of the beauty of trees, and what is at stake if we don't take action to protect them.